Promotional gifts are gifts that companies give to consumers to promote their products, increase product sales, and spread their brands. A great promotional item can play a role no less than excellent advertising. Because of this, these 5 principles below are especially important when we choose a suitable promotional item.
#1. Principle of Quality
I have been in the promotional products industry for over 17 years since 2004. During that time, I did meet a lot of clients who wanted to keep tight control over the budget of their promotional products but didn’t care much about the overall quality of the promotional products (e.g., printing effect, product material, packaging method). What I want to say is that you get what you pay for, even for promotional products.
If the quality of a promotional item is not good, then naturally, consumers will think that the company’s products or services will be a cause for concern. Therefore, we should pay as much attention to the quality of the promotional products we choose as we do to maintain the image of our own company, instead of focusing on the cost of promotional products, even at the expense of our own company’s brand.
#2. Principle of Relevance
The principle of relevance means that the selected promotional items have certain relevance or complementarity with the products or services that your company sells. For example, buy an air conditioner and get an air conditioner quilt, buy a refrigerator and get a fresh box, etc. The purpose of doing so is to make consumers immediately think of the product or service when they see the gift, and then remember the image of the company, so as to spread the effect of the company’s products and brand image.
#3. Seasonality principle
The seasonality principle is generally to pay attention to seasonal changes while purchasing promotional products. Promotional products in line with seasonality can only bring sensory attraction to consumers, otherwise, they will make consumers bored with promotional products and consider these gifts as redundant products, which in turn will have a negative impact on the company brand.
However, it should be noted that some companies import promotional products from China but miss the best timing because of the wrong estimation of order production and shipping time.
Especially around the Chinese New Year, all the factors will become undetermined. If you happen to be planning to purchase promotional items from China during this time, then I suggest you ask your supplier to detail a production schedule and shipping schedule.
#4. Practicality principle
The principle of practicality means that the selected promotional products must have practical value. For example, home textile products, plastic products, stainless steel products, and so on. However, please note that the principle of practicality mentioned here is based on the premise of having deep knowledge of the audience group. For example, what are the main age stages of your company’s customers? What is their professional background? What is their level of education? Only when you know your customers well can you choose promotional products that are really useful for them.
#5. Novelty principle
The principle of novelty means that promotional products should be new and outstanding, not ordinary products that can be found everywhere in supermarkets or department stores. Moreover, the promotional products themselves should have a certain sense of value. That said, but in practice, it is very difficult to do this. Because China is a super manufacturing country, within a short time, there will be a lot of homogeneous products. A certain product, even if it is novel this month, may already be popular in the market next month. Therefore, to do this means that the promotional products company has to have an extremely strong ability to develop new products and market sense.
I have detailed how to develop and produce new products from China in another article, which is linked below and may be useful to you:
