Sunglasses are versatile and practical promotional items that can be used for a variety of promotional activities and brand promotions.
For example, they can be used in the fashion industry to promote new clothing lines, or in the tourism industry to promote resorts. Sunglasses can also be used in the sports industry, such as hiking or biking.
In this article, I will show you how to import sunglasses from China for summer promotions in the following dimensions. Let’s get started!
1, Material: There are three main materials used in sunglasses, CR-39, Glass, and Nylon. Generally speaking, most sunglasses used for promotional activities are made of CR-39.
2, Style and design: Different genders and age groups have their own preferences for sunglasses styles and designs. Aviator Sunglasses, Wayfarer Sunglasses, Round Sunglasses, Cat-Eye Sunglasses, and Oversized Sunglasses are the five most popular designs on the market.
3, Which position to customize the logo: The most common place to print a logo on sunglasses is on the temples or arms, another option is to print a logo or slogan on the lenses themselves.
4, Product certification: Sunglasses sold in Europe must pass the CE test and carry the CE mark on themselves. In the U.S. market, must pass the testing requirements set by the FDA.
5, The main production areas of sunglasses in China: China has become the world’s leading exporter of sunglasses with an annual export value of $1.5 billion. And the production area is mainly concentrated in the three provinces of Guangdong, Fujian, and Zhejiang.
Material
Polycarbonate
This material is lightweight, impact resistant, and transparent. However, it is easily scratched and deformed more easily than other materials.
CR-39
This material is a plastic that is inexpensive and has good optical transparency. However, it is not as impact resistant as other materials.
Glass
Glass lenses have excellent optical clarity and scratch resistance, and are not easily deformed. However, they are heavy and easily broken, making them less safe for certain activities.
Nylon
Nylon lenses are lightweight and shatterproof, making them ideal for sports and other activities where impact resistance is important. However, they are more prone to scratching than other materials.
Each material has its own advantages and disadvantages, and the choice of material will depend on the specific needs and preferences of the wearer. Generally speaking, most sunglasses used for promotional activities are made of CR-39.
Style and design
Preference of different groups for style
Gender: Men and women may have different preferences when it comes to the style and design of sunglasses. Men typically prefer more classic and traditional styles, such as aviators or hikers, while women may prefer trendy and newer designs. In addition, women may prefer sunglasses with smaller frames and more sophisticated features, while men may prefer sunglasses with larger, more durable frames.
Age: Different age groups may also have different preferences when it comes to choosing sunglasses. Younger consumers may prefer new and trendy designs, while older consumers may prefer classic and traditional styles. In addition, older consumers may prioritize comfort and functionality over fashion, while younger consumers may be more willing to sacrifice comfort for fashion.
Popular style recommendation
Aviator sunglasses: This classic style featuring metal frames and teardrop-shaped lenses has been popular for decades and remains a popular choice for many consumers.
Wayfarer sunglasses: Made famous by Ray-Ban in the 1950s, this style features trapezoidal plastic frames and thick, tapered temples.
Round sunglasses: Popularized by John Lennon in the 1960s, round sunglasses have made a comeback in recent years as a fashion choice for many consumers.
Cat-eye sunglasses: These sunglasses feature an upturned frame with outward-facing temples, giving them a distinctive cat-eye shape. It has been popular with women since the 1950s and continues to be a popular choice today.
Oversized sunglasses: These sunglasses have large frames and large lenses, giving them a striking look that is popular with many consumers.
Which position to customize the logo
For a custom logo or slogan on sunglasses, the most common location is on the temple or temples of the sunglasses. This allows the logo or slogan to be highlighted without obstructing the wearer’s view or obscuring the lenses.
Another option is to have the logo or slogan printed on the lenses themselves, although this can be more expensive and may interfere with the wearer’s vision.
Product certification
To ensure the safety and effectiveness of sunglasses during use, both the North American and European markets have their own different product certification requirements for sunglasses.
Sunglasses sold in the U.S. market must pass the testing requirements specified by the FDA.
The sunglasses sold in the European market must pass the CE test and carry the CE mark on themselves.
The main production areas of sunglasses in China
In China, the main sunglasses industry is concentrated in the three provinces of Guangdong, Fujian, and Zhejiang.
As most of the Guangdong sunglasses factories are OEMs for international high-end brands, Guangdong Province mainly produces high-end sunglasses.
Fujian Province, especially the area around Xiamen City, Fujian Province, mainly produces mid-range sunglasses.
Yiwu City, Zhejiang Province, sunglasses produced by the city, is mainly sold to the low-end market.
