Hey there! As a seasoned promotions expert who's been in the game since 2004, I'm excited to share some awesome summer promotional products with y'all. Today, I want to recommend one of the hottest summer promo items in recent years: the beach towel!
If you want to source a batch of beach towels from China for your summer promotion, my advice is that you should consider the following points:
1, Size: Beach towels can be customized to various sizes, common sizes include 30x60 inches, 35x70 inches, and 40x80 inches.
2, Material: Generally speaking, beach towels are made of three main types of materials: cotton, microfiber, bamboo fiber, or polyester.
3, LOGO printing method: screen printing, sublimation, or embroidery.
4, Style: Customize a beach towel with the right style from the perspective of the age, gender, and income level of the brand's audience.
5, Product certification: You need to know in detail what certification requirements in your market has before deciding to import from China.
Alright, now let's get down to business. I'm going to explain to you in detail how to custom-order your perfect beach towel from China.
Size
Beach towels are available in sizes other than the common 30x60 inches, 35x70 inches, and 40x80 inches, and most Chinese factories can also customize them for you according to your needs.
In the case of beach towels for summer promotions, my personal advice is that it depends on whether your brand audience is individuals or groups, or families. If your branding audience is mainly groups or families, then obviously, larger sizes are more appropriate.
On the other hand, a larger-size beach towel will be perceived as more valuable or luxurious and will be more conducive to branding.
Material
Cotton
Cotton is a popular material for making beach towels because of its absorbency and softness. At the same time, it can withstand frequent use and washing. Of course, the disadvantages of beach towels made of cotton are also more obvious, often heavier and bulkier than other materials, which may not be very convenient to carry.
Microfiber
Microfiber is a synthetic material that is lightweight, fast drying, and highly absorbent. Microfiber beach towels are often easier to pack than cotton towels, making them a great choice for frequent travelers. However, beach towels made of microfiber are not as durable as cotton beach towels and, from the looks of it, make them feel less soft or luxurious.
bamboo fiber
Without a doubt, environmental friendliness is the biggest draw of beach towels made from this material. In addition, it is soft, absorbent, and naturally antibacterial. But because of this, beach towels made of bamboo fiber are more expensive. And you need to avoid using bleach when washing as it may damage the structure of the bamboo fiber.
Polyester
Polyester is also a synthetic material that is often blended with cotton or other fibers to make lightweight, quick-drying, and durable beach towels. The carpets we use in our homes will often be made of this type of material as well. Polyester beach towels are usually cheaper than cotton or bamboo towels, but they are not as soft or absorbent as cotton or bamboo towels. In terms of practical use, it is not the best choice.
Conclusion
Overall, when choosing a material for your beach towels, you should be thinking more about the preferences and needs of your end audience. Beachgoers may prefer cotton beach towels or bamboo beach towels because they are softer and more absorbent. Travelers who prioritize lightweight and quick-drying properties may prefer microfiber or polyester beach towels.
LOGO printing method
There are several methods for printing designs on beach towels, each with its own advantages and disadvantages. Here are some of the most common printing methods:
Screen Printing
Screen printing is a traditional and cost-effective method of printing textiles, including, of course, printing beach towels. This type of printing is suitable for high-volume printing and can produce vibrant, long-lasting colors. However, it is not suitable for complex designs and can be significantly more costly for designs with multiple colors.
Digital Printing
Digital printing uses a specialized printer to apply the design directly to the surface of the towel. This method is more flexible in its operation and allows for detailed, full-color designs, making it one of the best options for printing complex designs or designs. And, this method of printing is also more environmentally friendly than some other printing methods, as it does not require water or other chemicals. Of course, from a cost perspective, it is more expensive than screen printing and less durable over time.
Heat Transfer Printing
If your graphic design is on the side of highlighting vibrant colors, then heat transfer printing as a printing method is a better option. It is suitable for small print runs and produces very realistic printing results. One thing to note, however, is that patterns printed with heat transfer printing may crack or even peel off over time.
Embroidery
This is one of the most expensive printing methods I know of for beach towels, but it also has obvious advantages. This method is perfect for logos or designs that require a 3-D or textured effect. Embroidery is also very durable and will stand up to repeated washing and use.
Style
Different people have different preferences for the same thing, and the same is true for beach towels. My advice is to consider which style of beach towel you should customize from China in the following 3 dimensions:
Age
Younger consumers will prefer bright colors and bold patterns, while older consumers may prefer classic and elegant designs. In addition, families with children will prefer beach towels with cartoon characters or animal prints.
Gender
Gender can also play a part in the audience's preference for beach towels. For example, most women prefer towels with feminine designs, such as floral patterns or soft colors. Men, on the other hand, prefer towels with bold designs, such as stripes or geometric shapes.
Income level
High-income consumers may prefer beach towels with sophisticated designs and a soft and delicate hand feel. Such as cotton or bamboo fiber quality. Low-income consumers may be more sensitive to price and will prefer simple and affordable towels, like polyester or microfiber.
Product certification
According to my experience, the EU market and the U.S. market have different certification requirements for beach towels.
In the United States, the Consumer Product Safety Commission (CPSC) regulates beach towels under the federal Consumer Product Safety Act (CPSA). This includes testing for flammability, lead content, and other potential hazards. In addition, some states may have their own requirements for beach towels sold within their borders.
In Europe, beach towels are usually required to be certified in one or more of the following three ways: OEKO-TEX Standard 100, CE, and REACH. If a manufacturer can produce all three of these reports, there is no doubt that it is an extremely professional supplier.
You may also ask if I do decide to import beach towels from China, what would be the MOQ of starting order? In fact, it depends on how you negotiate with the manufacturer. I've written a previous article on how to negotiate MOQ with suppliers. I think it will definitely help you!
