Exquisite Packing vs Rational Customers
Generally, fancy packaging is a traditional way of marketing, which attracts attention and increases people’s desire to buy. This might work in the past, but when it comes to the epidemic time we are now experiencing and the economic downturn that follows, people are more and more rational about the money they are going to spend from their shrinking incomes. Usefulness is becoming on top of their mind when making a decision.
Similar to promotional items, it would be wise for marketers to avoid excess packages and thus material waste on the freebies and focus more on their usefulness.
Statistics on How Long People keep them
According to a study by PPAI, 60% of people keep the giveaways they received for up to 2 years, 63% will pass them on to someone else when they don’t like them, and only 20% will trash them away. Of course, some items are kept longer than others, and on the whole, people hang on to the limitless promo items for an average of 6.6 months.
A study also reveals that promo items like office stationery items, electronic items, kitchen wares, and fitness and travel supplies are prone to be kept longer as they are much more useful, creative, and cater to customers’ needs. Next, we are going to look into the details of these four categories, which might be helpful when you decide on which promotional products to choose for your brand and your products.
Which promo items are much more useful, creative, and cater to customers’ needs
Stationary Giveaways
Traditional little things like branded pens, notebooks, post-its, bags, and so on, are often given away from meetings, and events. They almost cost nothing and are so small and useful that people carry them everywhere they wish, and more people see your brand name when using them. If the branded items are designed to have dual functions, like a journal with a phone/pen holder, or with something fun, such as a variety of different colors, that would be more likable.
Consumer Electronics
As some companies have adapted to the work-at-home policy, electronic items and accessories, including hot items like a customized desktop vacuum cleaner, blue tooth audio, wireless mouse-pad charger, and also some traditional items like earphones, phone holder, USB stick, would make much sense for the young generations, typically of the workforce. These items help them keep their home clean and effective. And your brand is sure to be remembered every time they used them.
Kitchen Gadgets
It is reported that 91% of people have at least one promo item in their kitchen. Drinkware is one of the most popular promo items, including printed mugs, and thermal bottles. As one of the most common items in daily life, they are useful, and portable and thus create much more impressions than any other items. And they don’t cost much from your marketing budget and are most effective as many people claim to use their promo bottle or mug for up to one year.
Fitness and Travel Supplies
As traveling and leisure time are one significant part of what we are, promo products for keeping fit and for traveling are always useful for people and give them a sense that the company gives out these items cares about their well-being and understands their needs. If these items, including customized backpacks, football, and printed T-shirt, are easy to store when not in use, people will find them practical and keep them even longer.
Final Words
All these items are perfect examples of promotional products that people will have for a long time. They are so useful and frequently used that your brand name will stay in their mind and they will recall it once they have the chance to buy.
We offer hundreds of different promo items, go and find out what we offer that fits your brand and your customers most!
