Promotional gifts are a cost-effective way to promote your products or brand. By providing something useful and free to your target customers, a pleasant relationship is built. Aside from water bottles and pens, bags are one of the most common and practical promo items, which people tend to keep for quite a long time.
Though promotional bags seem simple in appearance, there are a few factors to be considered. So, what should you think about when purchasing branded bags for your company? The following covers everything you need to know when ordering promo bags.
Why use bags to market your products?
There are several reasons why you should choose bags for your promotion strategy.
#1. To begin with, most people use them as shopping bags in their daily lives
It thus increases the exposure every time they are used, which means lots of people will see your brand name and have some impression of your business.
#2. Promo bags are so practical, people use them frequently in their spare time
They act as walking billboards and generate more brand impressions than any other types of promotional items. Branded tote bags, for example, can hold lots of large and heavy items and are very useful when going to the library or exhibition.
#3. Bags can also come in a variety of styles to meet your customers’ needs as well as your brand’s marketing positioning
From the exquisite cosmetic bags, drawstring bags, cooler bags, wine totes, and message bags, to household canvas tote bags, you can select the best promo bags and make the most out of them for your brands.
#4. branded bags have a long life span
People will keep them for at least one year before they wear out and become unappealing. As a result, the longer people keep them, the more exposure they will make.
Promo bags also offer a slew of benefits
For starters, the majority of them are made from eco-friendly materials that can be recycled, such as cotton, and canvas. When people use recycled bags, they use fewer disposable polyester bags, which is a pleasant experience that they may remember. And they might remember your brand name printed on it, leaving a positive impression of your business.
Moreover, promotional bags are inexpensive when purchased in bulk. Given that one tote canvas bag only costs $1-2.5, considering its exposure over its long lifetime of one year, it only costs 1/2 cents for each exposure, which is incredibly low when compared to other marketing channels as advertising.
How should you choose which bags to use for your company?
Now that it is clear that branded bags are an effective way of marketing, how should you choose which bags to use for your company? The main things you should consider when designing your promo bags include, but are not limited to:
What types of customers do you typically attract? What do they anticipate?
What is the marketing prospect for your company? What is your brand image? Is your company looking for something creative or something traditional and decent to represent its brand?
What is the best bag material for your promotional bags? Given your budget and the number of potential recipients, it is wise to offer cheap ones to the large number of attendees, and expensive ones to a few high-end customers.
Avoid having too many messages printed on your bag, as this will divert people’s attention away from your brand name.
You can also consult with a bag designer to determine whether multi-functional pockets are required to store some small items.
Choose eco-friendly image bags for your company image at all times, as environmental protection awareness has become a way of life.
Try to think a bit out of the box; remember that your recipients might use the bags again after the events for which they are given. Try to make them happy when using your bags.
Conclusion
Customized promotional bags are effective tools for creating brand awareness in people’s daily lives. You should be able to find the best promotional bags if you follow this guide. And if you are undecided about which bags are best for your brand, simply click and browse our product pages to find your ideal bags：https://plentmax-promo.com
