As promotional items remain very common and come in mostly as daily household items, such as mugs, bottles, head wearings, pens, notebooks, T-shirts, umbrellas, magnets, mousepads, etc, you might ask: “are most promotional products cheap?”
Yes, you might be right especially when the budget is tight for the marketers. But, there are always exceptions in our world, making everything a wide variety. For example, there is a high-end corporate giveaway, such as a portable blender at $42-$69; snack coffee box for $25, splash-proof earbuds at $40-$49, a custom tile mate for $24-$51, water-proof speak $40-$80, power bank $50-$66, charging mouse pad $22-$34, toilet case $20.
The airliners are usually the ones that offer expensive promo products. Besides cost-effective items like key chains, earbuds, eye masks, postcards, and snacks, they also give something like embroidery toilet kits, and elegant ceramic bottles for gin, for the executive customers for repeat consumption. These items might be a bit more than the common things, but they render the band a high-class impression as the brand has been being pursued from other market channels, such as advertisements.
That reminds me of the elements of relevance, one of 2 essential features of promotion items.
Promotional itemescan affect and change consumers’ consumption decisions partially
Promotional, indeed, cannot change the quality of the product and the brand positioning, but it can affect and change consumers’ consumption decisions partially. Promotion is not an isolated behavior in itself. It is a part of the sales strategy and the brand performance. The print of the logo and the shape of the promotional items also carry information about the brand, which is worth taking into consideration in the design phase. A promotion item should at least carry the same satisfactory quality as the product or service it supplements. Items under $1 might be cost-effective, but it might act effectively for brands like airliners. As the saying goes, cost and effectiveness, you can only choose one. That is why some airlines are more willing to spend more on some well-selected promotion items which are aligned with their brand in the industry. Costly speaking, as the saying goes, “lie tree, like fruit”, yet, it is better than no.
Anything you give away will be retained if the promo item elicits an impulse to buy
Promotional items can be different things, as long as they can create buying impulses, and whatever you give away will be kept. They are not necessarily samples of the products, except for those of the cosmetic industry. But when the giveaways are almost of the same shape and style, they might seem useful, but to some extent of being cliche, or bored. People love the shock of creativity. The novel promotion items might attract more attention and bring more joy to potential customers buying. So, keep the element of novelty in mind when designing a promotional product, by adding some high-tech element, affection value, or something unique.
Additionally, employee award gifts could be useful and expensive items, which can add some recognition to the brand.
Of course, it is always wise to buy in bulk the under-$1 promotional items when the target receivers are numerous and in-differential, like swag in the trade show. But in some cases, expensive ones might work well, and might not cost that much as the high-end customers might be small in quality.
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